by Alexandre Lourdes and Flávio Castro
Arrived 2022 and, with it, another opportunity for renewal.
More and more technology is in our favor and interpersonal relationships have to be valued through interactions where user satisfaction is valued carefully.
Renew implies scheduling presence by offering creative experiences at all stages and moments, taking into account the wishes of users on all channels he may be.
Getting attention requires a lot of work, but the scenario is very rich in tools that can not be wasted.
We already talked here about the strategic of the mouth-to-mouth, omnichannel and so many others that are available for everyone.
An important tool for effective communication is expanded use of WhatsApp. Being where the customer is to keep one step ahead.
With the advancement of communication methods, using chatbots as a self-service method is another way to enable custom support and another way to adapt to customer's desire.
With the advent of the met averse, it is also necessary to be tuned in the reimagination of life and the various processes that are being implemented in relation to how people are behaving, including their financial lives.
Reconnect with individuals at individual level, creating experience marketing, is to keep advantages over competitors.
The moment is to be able to unite everything that was seized in relation to data collection and strategies, based on the use of technological tools, with the creation of humanized experiences.
The New Year promises more creativity and proximity.
Money in met averse
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Alexandre Lourdes and Flávio Castro are members of the FSB communication
This is a compass content, partnership between the FSB communication and the exam. The text does not necessarily reflect the examination of the exam.
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