The Recall of Duty: Vanguard has become a basic cod. But interest in the latest part of the shooter series is as low as years. In Germany, the shooter reaches, according to Google Trends, less than half of the relevance as Modern Warfare (2019). Mango goes with you on track search, what is that.
What is Vanguard for a COD? The new Call of Duty uses the well-known setting Second World War and comes with a campaign for solo players, PVP action in multiplayer mode and EVE slaughter in zombie mode.
In the technology, Vanguard relies on a polished graphics engine of Modern Warfare, the COD from 2019, and also plays very similar. To start, the most important mode, the multiplayer, offers a large amount of content and fun gameplay.
Nevertheless, the release retreated only a little interest and that was a majority of homemade problems. Because the COD series is no longer the same today as 3 years ago.
Vanguards Hype stays out for the release
Is the interest really as low? A strong indicator of interest in a game are the Google trends. With this tool you can check how many search queries existed in the context of a specific game or game series. Let s take a look at the trends of the last 5 years to the keyword video game series — Call of Duty :
We highlighted the COD releases of recent years. The highest interest of the last 5 years drew COD WWII of 2017 and Modern Warfare of 2019. Down, the scale ends with the new Vanguard on the penultimate place and Black Ops 4 of 2018 with the lowest volume to the release.
After the release of Black Ops 4, the COD series was considered a problem franchise at Publisher Activision. Sales were among expectations and even dismissals that could be related to poor performance (via Vventurebeat.com).
The interest in Vanguard currently looks similarly small, at least with regard to Google trends.
Also, the first sales figures show this picture and so Vanguard in the United Kingdom sells around 40% less than last year Cold was the release. Here it could be the worst start of a COD for 14 years. Nevertheless, Vanguard was the second-largest release 2021 in the United Kingdom behind FIFA 22 and rose to 1 number of the sales charts (via VGC.com).
Google Trends reflects the search interest in a topic and the theme cluster. You can use it as a parameter for how high the interest in a topic is: It shows the relevance.
A homemade Royal problem
Why Perform Vanguard relatively bad? For this you can enumerate several reasons:
Setting was much worse than in the last two years With Battlefield 2042, a hyper of competitor also celebrates its release in November
But there is one thing that most relies on the premium title: Call of Duty: War zone. Let s use ourselves again the graph of Google Trends:
The free Battle Royale has given the COD series a powerful thrust. Together with the live Seasons, which were introduced with Modern Warfare 2019, Call of Duty was suddenly relevant all year round. So the volume is higher throughout the year, rather than focusing on the releases at the end of the year.
Especially the first 6 months from War zone went the post office and in April 2021 reported the Battle Royale 100 million players.
In the latest quarterly report Quarter 3 by Activision Blizzard is even the speech of 119 million monthly active players, spread over the entire Cod franchise including COD Mobile (via activision.com). To the growth of figures for the previous year s comparison, the mobile offshoot contributed mainly.
Call of Duty has been developing a title since 2019, which is no longer just relevant for some time after a big release. COD is now a topic all year round and here is the risk for the annual premium title.
Instead of picking up the full code boom once a year and to spend the money for the premium title in November, Cod is now playing its audience all year round. If you feel like your ration cod, it starts War zone and then no longer has the big desire for a payment title for full price to the release.
Does Vanguard still have a chance?
The big hype to the release of COD 2021 remains, but this is not a bad sign for Vanguard. Here we have to wait the big pacific update of the more popular war zone and the following Christmas business.
Call of Duty is no longer a sprint franchise by War zone and Cod Mobile — it rather moves towards Marathon. That was already reading at the sales of the Vanguard predecessor Cold. Thus, the Black Ops of 2020 managed to deliver the best premium sales in a third quarter compared to all premium titles before the release of War zone.
The responsible persons of Activision Blizzard points in the quarterly report that they observe a high conversion of free-to-play players who switch from the free war zone to a payment title.
Cod is thus on a crossroad. Cold was a significantly higher interest in release as a Vanguard despite War zone, and it still has to show if Vanguard is actually rejected by many players or cold was not yet part of this War zone spiral.
For sure, however, the release hype of Vanguard remained, the sales were partly well below those from the previous year. Nevertheless, the New World War Cod has good chances for commercial success — because it has become a strong cod, but it still needs some air to breathe.
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